MEET THE TEAM
VDeluxe, SA’s premier luxury polo portfolio is the brainchild of two dynamic South African businesswomen: Simone De Wet (the MD of Val de Vie Events) and Anina Malherbe-Lan (the CEO of VIVIDLUXURY), who have over the past 8 years, together with their team of talented communications and events experts, built up a formidable luxury polo events portfolio.
ABOUT SIMONE DE WET
Simone heads up Val de Vie Events and organises top celebrity weddings / brand experiences and major corporate events. Her career in the event industry began in London, where she worked for Mohammed Al Fayed (owner of Harrods, London and the Ritz Hotel in Paris) and played a key role in By Appointment, Harrods’ bespoke personal shopping service. After a successful career, Simone launched Val de Vie Events 8 years ago and today, leads 10 talented female event experts in creating some of the most memorable luxury events this country has ever seen.
ABOUT ANINA MALHERBE-LAN
Anina Malherbe-Lan is the founder and CEO of VIVIDLUXURY, an award-winning African-based integrated communications agency specializing in luxury brands. Known as Africa’s luxury specialist, the agency is 10 years old this year. Anina also participates as a stakeholder in a few other businesses aside from her core business. Apart from Anina’s business endeavors and numerous interviews and articles in prestigious publications such as the Sunday Times, Business Day, Fast Company, Forbes Africa, Entrepreneurship magazine and many more, Anina is also an avid luxury consumer with a passion for luxury goods, interiors, creative design and fashion.
A WINNING PARTNERSHIP
Simone and Anina met in 2008 when the pair worked together on the marketing rebrand for Val de Vie Estate. It was during this time that the two powerhouse women conceptualized the introduction of a new international-standard polo event to South Africa – the Veuve Clicquot Masters Polo Cape Town – now renowned around the world. Together, their companies co-own and produce luxury polo events, anchored by the Veuve Clicquot Masters Polo Cape Town, as joint venture partners.
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